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Bachelor of Business Administration

Online BBA in Marketing

R. Kirk Landon Undergraduate School of Business

Overview

Our Florida International University Online Bachelor of Business Administration with a concentration in marketing prepares you for a successful career in a wide range of marketing fields, including retailing, social media and e-marketing, advertising, public relations, communications, logistics, marketing research, and sales management. You will emerge with a solid foundation in marketing principles and strategy, consumer behavior, sales, research, presentation skills and how to market products and services effectively.

Take the next step.

As a marketing student, you will learn creative and critical thinking skills, along with the marketing functions and processes that deliver customer value, enhance customer relationships and benefit organizations and their stakeholders.

Why Apply?

Earn your BBA with a concentration in marketing fully online and gain a broad foundation in marketing concepts and practices. Prepare for a great career in marketing, with courses that cover sales, advertising, distribution and logistics, and international marketing. In addition to outstanding faculty and relevant coursework, students can become involved in FIU’s Chapter of the American Marketing Association, recognized among the top 10 chapters in the US for the past 10 years.

Upon completion of the program, you should be able to independently:

  • Identify the core factors that need to be examined for understanding consumer behavior.
  • Identify elements of professional image, attitude and business ethics.
  • Calculate retail pricing on both cost and profit based approaches.
  • Interpret the language of marketing research.
  • Analyze a company's marketing strategy and recognize appropriate and inappropriate marketing alternatives.

Advertising, promotions and marketing will continue to be essential for organizations as they look to maintain and expand their share of the market. In 2010, the median annual wage for advertising and promotions managers was $83,890. Market research analysts will also be in high demand, with employment growth driven by an increased use of data and market research across all industries in order to understand the needs and wants of customers and measure the effectiveness of marketing and business strategies. Employment of market research analysts is expected to grow 41 percent by 2020, much faster than the average for all occupations. In 2010, the median annual wage of market research analysts was $60,570 (Occupational Handbook, Bureau of Labor Statistics).

Courses

A total of 120 credit hours are required for the Bachelor of Business Administration in Marketing. Students must complete 60 credit hours of lower division course work (including the business pre-core courses) and 60 credit hours of upper division course work divided between business core courses and a combination of major courses and electives.

Pre-core courses

To smoothly progress to junior and senior level courses in the College of Business, you must complete all business pre-core requirements listed below (21 Credit Hours):

  • Principles of Macroeconomics ECO2013
  • Principles of Microeconomics ECO2023
  • Introduction to Microcomputer Applications for Business CGS2100 OR Introduction to Microcomputers
  • Accounting for Decisions ACG2021
  • Accounting for Planning and Control ACG3301
  • Statistics for Business and Economics STA2023
  • Calculus for Business MAC 2233

Business Core Courses

The Bachelor of Business Administration program requires students to complete the upper division business core courses listed below (27 Credit Hours):

Advanced Communication for Business COM 3150
Advanced communication course that emphasizes the identification of communication situations specific to business and the professions. Analysis of variables related to advanced business communication.

Application of Quantitative Methods in Business QMB 3200
Inference and modeling for business decisions under uncertainty. Topics covered include survey sampling, confidence intervals and hypothesis testing for mean(s), variance(s), and proportion(s), chi- square test for independence and goodness of fit, correlation, linear regression, time series, and analysis of variance. Use of computer packages to solve real business problems.

Financial Management FIN 3403
A study of financial decision making in the corporate form of enterprise. An analysis of the sources and uses of funds. Emphasis is placed on working capital management; capital budgeting techniques; short and long term financing; and capital structure and the value of the firm.

Introduction to Information Systems CGS 3300
Survey major information systems (I.S.) problems in organizations. Brief study of basic computer concepts; I.S. development cycle; relation of I.S. and decision-making; microcomputer database, spreadsheet and word-processing business applications.

Legal Environment of Business BUL 4310
The course includes issues such as: Contracts, Torts, Legal/Political/Economic aspects of Ethics and the Law, U.C.C., Antitrust Law, Employment Law, Administrative Law, Securities Law, and International Business Law topics.

Introduction to Marketing MAR 3023
A descriptive study emphasizing the functions and institutions common to marketing systems.

Operations Management MAN 4504
Concepts in design, analysis, and control of operating systems. Facility location and layout, work standards, maintenance, quality control, MRP, planning and scheduling applied to production and service systems.

Organization and Management MAN 3025
An analysis of organizations and the management processes of planning, organizing, directing, and controlling in the context of socio-technical systems. Individual, group, intergroup, and organizational responses to various environments and technologies are studied, as are pertinent techniques of manpower management.

Strategic Management MAN 4720
Capstone integration of real organizational situations. Decision making applied to business/corporate level strategy concepts, firm performance and global citizenship.

Major Courses

Students are required to complete the upper division major courses below (21 Credit Hours):

Consumer Behavior MAR 4503
This course offers an introduction to the analysis of the consumer, as the basis for the development of the marketing mix.

Marketing Research MAR 4613
An examination of the marketing research process and its role in aiding decision-making. Emphasis is placed on evaluation and utilization of research information in making marketing decisions.

Marketing Strategy MAR 4804
An analysis of marketing strategy, including situation analysis, target strategy, positioning strategy and planning. Course emphasizes the use of cases.

Marketing Yourself in Today’s Competitive Job Market MAR 4354
This class introduces students to the importance of their professional image; including a winning attitude, effective communication, interviews, appointments, office protocol, etiquette in global arenas, presentation skills, team building and negotiations, among other topics. This course is required for all marketing majors.

Personal Selling MAR 4400
The development of effective salesmen/customer relationships is emphasized. Selection, training and motivation of the sales force, and the relationship between personal selling and the other elements of marketing strategy are analyzed.

Students must choose 2 courses below (6 Credit Hours):

  • Marketing of Small Business Enterprises MAR 4025
  • Export Marketing MAR 4144
  • International Marketing MAR 4156
  • Marketing Channels MAR 4203
  • Retail Marketing MAR 4231
  • Social Media and E-Marketing Design MAR 4233
  • Business -to-Business Sales and Marketing MAR 4404
  • Decision Making and Negotiations MAR 4643
  • Marketing Analytics MAR 4674
  • e-Marketing MAR 4733
  • Customer Relationship Management MAR 4860
  • Marketing Internship MAR 4941

Electives

Business Electives (12 Credit Hours):

Students must take four Business 3000-4000 level electives. Students should consult with their academic advisor for a list of approved electives.

Requirements

To ensure every student’s success, we have certain admissions requirements for each of our programs. To help you through the application process, our enrollment advisors are here to answer your questions and guide you every step of the way.


FIU Admission Requirements

Applications are accepted for Spring, Fall and Summer terms.

Steps to Apply

Freshman Students

 Please submit the following:

  • Online application
  • $30 application fee.
  • Official SAT or ACT scores.
  • Official high school transcripts.

Transfer Students

 Please submit the following:

  • Online application
  • $30 application fee.
  • Official college transcripts.
  • If you have less than 60 transferable college credits, you must also submit official high school transcripts and SAT or ACT scores in addition to any transcripts from postsecondary schools to the Office of Undergraduate Admissions.

International Students

 In addition to the above requirements, international applicants should submit:

  1. Official English Language Proficiency exam scores (TOEFL or IELTS).
  2. NACES official course-by-course evaluation and translation of college transcripts.
  3. If you have less than 60 transferrable college credits, you must also submit official high school transcripts with translation.

Program Admission Requirements

  1. Students entering FIU as freshman or as a transfer student with less than 30 credits:
    You are considered a freshman when you have earned less than 13 college credits since your high school graduation.  Credits earned in Dual Enrollment, Advanced Placement, and International Baccalaureate programs do not affect your freshman status.
  2. Minimum GPA of 2.50

Admission Documents

To complete the online undergraduate programs admissions form, select your program from the application form. You may complete the online application and submit it, even before taking any entrance exams. All supporting admission documents may be sent to:


Florida International University

Office of Undergraduate Admissions

P.O. Box 659003

Miami, FL 33265-9003

USA



FIU also accepts transcripts electronically via:

  • Faster (All FL public institutions)
  • Naviance (Typically used by private high schools)
  • SMART/Joint Service Transcript – Military records

*Meeting the university minimum requirements does not guarantee admission

Tuition

Tuition Information

Pursuing your degree is one of the best investments you can make – one that will open doors to personal and professional opportunities. Our tuition costs represent some of the best value in higher education, and we also offer financial aid support you need to reach your goals.

Students enrolled in a fully online bachelor’s degree program at FIU will not be charged many of the fees applicable to on-campus students, saving fully online student hundreds of dollars per semester. Please note fully online students do not have free access to FIU’s on-campus resources such as: computer labs, sporting events, recreational facilities, parking, etc.

FLORIDA RESIDENTS

TUITION + FEES

Florida Residents Tuition
  • Tuition per credit hour: $130.42
    The total cost per credit includes tuition in the amount of $105.07, as well as the following fees: Financial Aid Fee ($5.25), Tech Fee ($5.25), and the Activity & Service Fee ($14.85).
  • Tuition Differential Fee per credit hour: $52.29
  • Distance Learning Fee per credit hour: $30.00
  • One Card Fee: $10
    (This is an annual fee, not related to your per credit fee, therefore, it is not listed above).

TUITION & FEES ESTIMATES

BASED ON COURSE LOAD

IF YOU TAKE:
1 COURSE
3 CREDITS
2 COURSES
6 CREDITS
3 COURSES
9 CREDITS
4 COURSES
12 CREDITS
$391.26 $782.52 $1,173.78 $1,565.04
$156.87 $313.74 $470.61 $627.48
$90.00 $180.00 $270.00 $360.00
TOTAL COST:
$638.13
TOTAL COST:
$1,276.26
TOTAL COST:
$1,914.39
TOTAL COST:
$2,552.52

NON-FLORIDA RESIDENTS

TUITION + FEES

Florida non Residents Tuition
  • Tuition per credit hour: $247.48
    The total cost per credit includes tuition in the amount of $216.56, as well as the following fees: Financial Aid Fee ($5.25), Out-of-State Financial Fee ($5.57), Tech Fee ($5.25), and the Activity & Service Fee ($14.85).
  • Tuition Differential Fee per credit hour: $52.29
  • Distance Learning Fee per credit hour: $30.00
  • One Card Fee: $10
    (This is an annual fee, not related to your per credit fee, therefore, it is not listed above).

TUITION & FEES ESTIMATES

BASED ON COURSE LOAD

IF YOU TAKE:
1 COURSE
3 CREDITS
2 COURSES
6 CREDITS
3 COURSES
9 CREDITS
4 COURSES
12 CREDITS
$742.44 $1,484.88 $2,227.32 $2,969.76
$156.87 $313.74 $470.61 $627.48
$90.00 $180.00 $270.00 $360.00
TOTAL COST:
$989.31
TOTAL COST:
$1,978.62
TOTAL COST:
$2,967.93
TOTAL COST:
$3,957.24

*Total tuition and fees are estimates and are subject to change. Other costs such as lab fees, proctored exam fees, books, supplies and other materials are not included in this calculation.

Top Faculty

Kim Taylor

Kim Taylor
Dr. Taylor's areas of interest include consumer satisfaction, negotiations and cause marketing. She has written extensively on consumer behavior and has presented her research at numerous conferences. Dr. Taylor has received various teaching awards and has been extremely active in working with student organizations such as the American Marketing Association and Alpha Kappa Psi, the international business fraternity.

 

@ A Glance


120Credits Required

$21271/ $32977
In-stateOut-of-state
Tuition per Credit
  • Fully online degree
  • Every online undergraduate student is paired with a success coach
  • Employment growth driven by data and market research positions
  • Program starts: Fall, Spring, Summer
  • Become part of an exceptional community and make the most of your education. Join the Honors College.
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